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What's In Your Motor

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Why Use Amsoil?

  • Amsoil is The Right Choice for the Environment
  • The Benefits of AMSOIL Synthetic Motor Oils
  • Amsoil HP Injector Provides Exceptional Performance in Evinrude E-TEC Engine
  • Mike Merino Mid County Services Electrical Savings
  • My son dodged a bullet IMO because he was using Amsoil
  • AMSOIL EXPANDS SIGNATURE SERRIES FAMILY to include automatic transmission fluid
  • Briggs & Stratton is the world’s largest small-engine manufacturer is now using AMSOIL Exclusively
AMSOIL Multi-Vehicle Synthetic Automatic Transmission Fluid and Fuel-Efficient Synthetic Automatic Transmission Fluid have been elevated to the Signature Series family, now known as Signature Series Multi-Vehicle Synthetic Automatic Transmission Fluid (ATF) and Signature Series Fuel-Efficient Synthetic Automatic Transmission Fluid (ATL). While formulations and pricing remain unchanged, the robust nature of these products was further proven in intense field testing, allowing AMSOIL to introduce new application and service life recommendations. New packaging will replace existing inventory as it is depleted.
Along with new names and packaging comes a marketing approach designed to provide Dealers a competitive advantage by appealing to a specific market. As indicated by the icon on their labels, Signature Series Multi-Vehicle Synthetic ATF and Fuel-Efficient Synthetic ATF offer the most benefits in applications where heavy towing, elevated temperatures and challenging terrain are common. Because customers in these markets are more concerned with transmission protection, Dealers may find more success marketing these robust fluids to these customers.
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Reach New Markets and Boost Sales with Briggs & Stratton® Synthetic 4T Racing Oil

Briggs & Stratton Synthetic 4T Racing Oil (GBS2960), formulated by AMSOIL, is now available to AMSOIL Dealers for their sales efforts. Introduced in March 2012, Synthetic 4T Racing Oil was initially distributed exclusivel


y by Briggs & Stratton. In an effort to increase sales of this product, AMSOIL negotiated with Briggs & Stratton to allow AMSOIL Dealers to take over the exclusive distribution of this premium specialty racing oil. Briggs & Stratton agreed that transitioning distribution to AMSOIL Dealers will result in increased sales and exposure for 4T Synthetic Racing Oil.

Briggs & Stratton is the world’s largest small-engine manufacturer, and karting is the fastest-growing motorsport in the U.S. Tens of thousands of racers rely on Briggs & Stratton engines at the track every weekend. This partnership provides a tremendous opportunity for AMSOIL Dealers to reach new markets and sell the wide range of AMSOIL synthetic motor oils to not only kart racers, but small-engine shops, landscaping companies, golf courses, construction companies and other users of equipment powered by all makes of small engines.

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